Christine Dart on Navigating Marketing in Gaming and Beyond
Podcasts
•
December 3, 2024
On this episode of the Player Driven, Greg sits down with Christine Dart, the global head of marketing at Helpshift and a driving force behind the podcast itself. Christine shares her journey from aerospace engineering to marketing leadership, how she successfully bridges B2B and B2C strategies, and her knack for crafting initiatives that boost engagement and revenue.
Get ready to explore the multifaceted world of marketing, from building grassroots campaigns to running enterprise-level account-based marketing (ABM) strategies. Whether you’re a budding marketer or a seasoned pro, this episode is packed with actionable advice and industry insights.
Key Takeaways
1. Adapting Marketing to a Changing Landscape Christine highlights the rapidly evolving nature of marketing roles, from demand generation to customer marketing. She emphasizes the importance of staying ahead of trends and understanding how new strategies like ABM are reshaping the way companies engage their audience.
2. Lessons from a Non-Traditional Path Christine’s journey from aerospace engineering to marketing leadership underscores the power of adaptability. Her early entrepreneurial efforts, including running a ballroom dance business, taught her valuable lessons in grassroots marketing and creative problem-solving.
3. Leadership in Marketing As a marketing leader, Christine discusses the importance of aligning with company goals, understanding team dynamics, and hiring people whose strengths complement her own. Delegation, she says, is a critical skill for any leader who wants to maximize their team’s potential.
4. The Value of Networking and Mentorship Christine advises budding marketers to learn from others by reaching out to professionals, attending networking events, and joining industry groups. She shares her own experiences at events like the SPRYNG conference, where exchanging ideas with peers offered deeper insights than reading online articles.
5. Measuring Success with OKRs Christine explains how Objectives and Key Results (OKRs) help align individual and departmental goals with broader company objectives. She illustrates how clear metrics and collaboration across teams drive impactful marketing campaigns.
Timestamps
[02:30] – Christine’s journey from aerospace engineering to marketing.
[10:15] – The many roles in marketing: From product marketing to event marketing.
[22:45] – The importance of delegation and hiring for strengths.
[30:50] – How OKRs align teams and drive measurable success.
[45:15] – Advice for indie studios starting with limited marketing budgets.
Featured Guest: Christine Dart
Expertise: B2B marketing, customer engagement, and grassroots strategies.
Background: Transitioned from aerospace engineering to marketing leadership, with experience in startups and enterprise organizations.
Memorable Quotes
“Marketing is all about listening—to your customers, your team, and the market.”
“Don’t be afraid to fail fast. Pivoting quickly is part of finding what works.”
“OKRs help us align big-picture goals with the day-to-day work that drives results.”
Get ready to explore the multifaceted world of marketing, from building grassroots campaigns to running enterprise-level account-based marketing (ABM) strategies. Whether you’re a budding marketer or a seasoned pro, this episode is packed with actionable advice and industry insights.
Key Takeaways
1. Adapting Marketing to a Changing Landscape Christine highlights the rapidly evolving nature of marketing roles, from demand generation to customer marketing. She emphasizes the importance of staying ahead of trends and understanding how new strategies like ABM are reshaping the way companies engage their audience.
2. Lessons from a Non-Traditional Path Christine’s journey from aerospace engineering to marketing leadership underscores the power of adaptability. Her early entrepreneurial efforts, including running a ballroom dance business, taught her valuable lessons in grassroots marketing and creative problem-solving.
3. Leadership in Marketing As a marketing leader, Christine discusses the importance of aligning with company goals, understanding team dynamics, and hiring people whose strengths complement her own. Delegation, she says, is a critical skill for any leader who wants to maximize their team’s potential.
4. The Value of Networking and Mentorship Christine advises budding marketers to learn from others by reaching out to professionals, attending networking events, and joining industry groups. She shares her own experiences at events like the SPRYNG conference, where exchanging ideas with peers offered deeper insights than reading online articles.
5. Measuring Success with OKRs Christine explains how Objectives and Key Results (OKRs) help align individual and departmental goals with broader company objectives. She illustrates how clear metrics and collaboration across teams drive impactful marketing campaigns.
Timestamps
[02:30] – Christine’s journey from aerospace engineering to marketing.
[10:15] – The many roles in marketing: From product marketing to event marketing.
[22:45] – The importance of delegation and hiring for strengths.
[30:50] – How OKRs align teams and drive measurable success.
[45:15] – Advice for indie studios starting with limited marketing budgets.
Featured Guest: Christine Dart
Expertise: B2B marketing, customer engagement, and grassroots strategies.
Background: Transitioned from aerospace engineering to marketing leadership, with experience in startups and enterprise organizations.
Memorable Quotes
“Marketing is all about listening—to your customers, your team, and the market.”
“Don’t be afraid to fail fast. Pivoting quickly is part of finding what works.”
“OKRs help us align big-picture goals with the day-to-day work that drives results.”
Get ready to explore the multifaceted world of marketing, from building grassroots campaigns to running enterprise-level account-based marketing (ABM) strategies. Whether you’re a budding marketer or a seasoned pro, this episode is packed with actionable advice and industry insights.
Key Takeaways
1. Adapting Marketing to a Changing Landscape Christine highlights the rapidly evolving nature of marketing roles, from demand generation to customer marketing. She emphasizes the importance of staying ahead of trends and understanding how new strategies like ABM are reshaping the way companies engage their audience.
2. Lessons from a Non-Traditional Path Christine’s journey from aerospace engineering to marketing leadership underscores the power of adaptability. Her early entrepreneurial efforts, including running a ballroom dance business, taught her valuable lessons in grassroots marketing and creative problem-solving.
3. Leadership in Marketing As a marketing leader, Christine discusses the importance of aligning with company goals, understanding team dynamics, and hiring people whose strengths complement her own. Delegation, she says, is a critical skill for any leader who wants to maximize their team’s potential.
4. The Value of Networking and Mentorship Christine advises budding marketers to learn from others by reaching out to professionals, attending networking events, and joining industry groups. She shares her own experiences at events like the SPRYNG conference, where exchanging ideas with peers offered deeper insights than reading online articles.
5. Measuring Success with OKRs Christine explains how Objectives and Key Results (OKRs) help align individual and departmental goals with broader company objectives. She illustrates how clear metrics and collaboration across teams drive impactful marketing campaigns.
Timestamps
[02:30] – Christine’s journey from aerospace engineering to marketing.
[10:15] – The many roles in marketing: From product marketing to event marketing.
[22:45] – The importance of delegation and hiring for strengths.
[30:50] – How OKRs align teams and drive measurable success.
[45:15] – Advice for indie studios starting with limited marketing budgets.
Featured Guest: Christine Dart
Expertise: B2B marketing, customer engagement, and grassroots strategies.
Background: Transitioned from aerospace engineering to marketing leadership, with experience in startups and enterprise organizations.
Memorable Quotes
“Marketing is all about listening—to your customers, your team, and the market.”
“Don’t be afraid to fail fast. Pivoting quickly is part of finding what works.”
“OKRs help us align big-picture goals with the day-to-day work that drives results.”
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