Colan Neese
Colan Neese is an accomplished insights and marketing professional known for architecting & implementing innovative research and measurement strategies to drive bottomline business results. Passionate about cutting edge data solutions and elevating metrics to tell a story so that its accessible and actionable regardless of the audience's own data expertise.
9 pieces across the network.
- LIVESEP 3, 2026
GTA 6 has not started marketing yet: the two billion question and why surviving November is not a plan
GTA 6 is already the biggest launch Colan Neese's tracking has seen, and the TV blitz starts at NFL kickoff. PD Live on what that does to every other fall release.
- LIVEAUG 27, 2026
We Watched the GTA 6 Extended Look Live. Here Is Who It Was Actually For.
Rockstar put 26 minutes of GTA 6 behind a Netflix login and explained none of it. Justin Ruiss and Simon Pulman on why Netflix's best games business might be marketing.
- LIVEAUG 27, 2026
Millennial Slop and the Elden Ring Clone Era: Why Opening Night Live Felt Like a Rerun
Opening Night Live was a slate of things you have already played. Alexander Lee and Colan Neese on the Elden Ring clone era and the game eating the fall.
- LIVEJUL 30, 2026
GTA 6 eats the fall: the demand data behind gaming's one-game season
PD Live breaks down the demand data behind gaming's one-game fall: GTA 6 owns 12 of 18.5 demand-share points, and everyone else is scheduling around it.
- LIVEJUL 16, 2026
Ads in games are not the problem. The seams are.
Ads, subscriptions, casual games and clips all work. Player Driven Live with Richard Goldsmith on the seams that break them: the funnel, the metric, the ad load.
- LIVEJUL 9, 2026
Xbox: end of an error, not just a bad week
Microsoft's gaming layoffs and studio spin-offs weren't a bad week. Player Driven Live on Xbox's 64-cent problem and why ad-funded discovery is the way out.
- LIVEJUL 2, 2026
GTA 6's zero-ad launch and the death of physical media
Player Driven Live breaks down GTA 6's earned-media launch, Sony killing physical discs by 2028, and why Xbox can't buy its way back into the platform race.
- LIVEJUN 25, 2026
GTA 6 Won Summer Game Fest by Posting a Box Art
Greg Posner and Colan Neese on the week attention stopped meaning what people think it means: GTA 6's post-marketing, the Steam wishlist lie, Poki's quiet rise, and Bungie's collapse.
- LIVEJUN 17, 2026
Xbox's Restructuring Isn't an Asha Problem. It's a Game Pass Math Problem.
Microsoft can't seem to stay out of the news, and this week it earned the headlines the hard way.