Colan Neese
Colan Neese is an accomplished insights and marketing professional known for architecting & implementing innovative research and measurement strategies to drive bottomline business results. Passionate about cutting edge data solutions and elevating metrics to tell a story so that its accessible and actionable regardless of the audience's own data expertise.
4 pieces across the network.
- LIVEJUL 9, 2026
Xbox: end of an error, not just a bad week
Microsoft's gaming layoffs and studio spin-offs weren't a bad week. Player Driven Live on Xbox's 64-cent problem and why ad-funded discovery is the way out.
- LIVEJUL 2, 2026
GTA 6's zero-ad launch and the death of physical media
Player Driven Live breaks down GTA 6's earned-media launch, Sony killing physical discs by 2028, and why Xbox can't buy its way back into the platform race.
- LIVEJUN 25, 2026
GTA 6 Won Summer Game Fest by Posting a Box Art
Greg Posner and Colan Neese on the week attention stopped meaning what people think it means: GTA 6's post-marketing, the Steam wishlist lie, Poki's quiet rise, and Bungie's collapse.
- LIVEJUN 17, 2026
Xbox's Restructuring Isn't an Asha Problem. It's a Game Pass Math Problem.
Microsoft can't seem to stay out of the news, and this week it earned the headlines the hard way.