Zach Letter
Zach Letter spent over a decade as a full-time YouTube creator with billions of views before founding WonderWorks, the Roblox studio behind SpongeBob Tower Defense — the highest-earning licensed game in Roblox history. He treats a game's launch as 'chapter one,' runs relentless weekly LiveOps with a deliberately small, owner-minded team, and once bet the entire studio on a single six-week licensed build to survive a near-collapse.
3 pieces across the network.
- PODCASTJUN 16, 2026
Betting the Studio: Zach Letter on Surviving the Cut and Building Roblox's #1 Licensed Game
Zach Letter spent over a decade as a full-time YouTube creator with billions of views before he saw Roblox and recognized the exact platform mechanics he had already mastered: a title, a thumbnail, and an algorithm to beat.
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The Rise and Fall and Rise of Zach Letter, Co-Founder and CEO of Wonder Works
The former popular YouTube influencer leaped into risky Roblox development waters in 2019, and candidly reflects on his studio’s feast or famine saga
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The Rise and Fall and Rise of Zach Letter, Co-Founder and CEO of Wonder Works, Part 2
The driving force behind the smash hit Roblox game SpongeBob Tower Defense shares the inside scoop, plus Live Ops and AI tips