IICON 2026: A New Era for Interactive Innovation
π Guest: Stanley Pierre-Louis, President & CEO, Entertainment Software Association (ESA) π€ Hosts: Greg Posner & Lewis Ward (IDC)Episode Summary In this episode, we sit down with Stanley Pierre-Louis, President & CEO of the Entertainment Sβ¦

Why IICON Matters
As gaming evolves beyond traditional boundaries, IICON will serve as a high-level forum for executives, creators, and innovators to explore how game technology drives advancements in film, television, music, education, healthcare, and even corporate training. Unlike past events such as E3, which primarily focused on gaming consumers, IICON will emphasize business innovation, audience growth, and revenue generation across multiple sectors.
On todayβs episode, weβre joined by our co-host, Lewis Ward from IDC! Lewis was a guest on the podcast a few months ago, and now heβs back, this time helping to drive the conversation with insightful questions and fresh perspectives.
Lewis Ward - LinkedIn: https://www.linkedin.com/in/lewis-ward-77b7696/ IDC Website: The premier global market intelligence firm
Industry Giants on Board
Eleven major companies have already signed on to support IICON, including:
- Amazon Games
- Disney
- Electronic Arts
- Epic Games
- Microsoft
- Nintendo of America
- Sony Interactive Entertainment
- Square Enix
- Take-Two Interactive
- Ubisoft
- Warner Bros.
Key Topics and Takeaways
IICON will foster discussions on: β Market Expansion β How gaming influences global industries. β Technology Innovation β XR, AI, and gamification in business. β Transmedia Storytelling β Games shaping film, TV, and music. β Esports & Sports Tech β Interactive entertainmentβs role in professional sports. β Education & Healthcare β How game-based learning and medical training are evolving.
A Must-Attend for Decision Makers
IICON 2026 will be a premier networking event for gaming executives, brand strategists, investors, and industry pioneers. It represents a unique opportunity to forge partnerships, discover market trends, and position businesses at the forefront of digital transformation.
For more details and updates, visit IICON.com.
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