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Player Driven
──DESIGN DESK · APRIL 24, 2026

Quantic Foundry’s Nick Yee on Gamer Motivations, Part 2

The consultancy’s Gamer Motivation Model is like a Swiss Army knife for understanding what motivates video game players

BY LEWIS WARDGAMER MOTIVATIONSPLAYER SEGMENTATIONBEHAVIORAL RESEARCH
Quantic Foundry’s Nick Yee on Gamer Motivations, Part 2

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Quantic Foundry’s Nick Yee on Gamer Motivations, Part 1

Quantic Foundry’s Nick Yee on Gamer Motivations, Part 1

The company’s model of twelve motivations is a window into the hearts and minds of “the gamer” and helps explain and predict their behaviors

Lewis WardAPR 17, 2026